Standard Bank was recently named as Africa’s most valuable banking brand by 2022 in Brand Finance’s annual ranking of the 500 strongest banking brands in the world.
Every year, Brand Finance tests the 5,000 largest brands and publishes about 100 reports, classifying them into different sectors and countries, and the 500 most valuable and strongest banking brands in the world are included in the annual ranking of Brand Finance Banking 500.
The Managing Director of Standard Bank in Mozambique, was pleased with the performance of the brand, since “it highlights the hard work undertaken, over the past few years, to radically reformulate our business model and transform customer experiences”.
According to this, Standard Bank has invested heavily in disruptive technologies to provide customers with banking, asset management and insurance solutions that enable them to achieve their unique goals and ambitions.
In 2019, Standard Bank embarked on a journey that fundamentally redefined its business. As it undertook a future-ready transformation and expansion into a business platform, it also introduced a comprehensive brand repositioning, the first in 10 years, culminating in the launch of the ‘It’s Possible’ brand promise in 2020.
“Our brand positioning is aligned with our organization’s ambition to transform customer experiences based on their insights,” he said, adding that “our people are inspired and committed to delivering solutions and experiences that matter and create value for customers.”
