Monday, May 27, 2024

Absa Bank Mozambique promotes financial inclusion with radio soap operas in languages nacionais

Absa Bank Mozambique has dedicated itself to initiatives aimed at promoting financial inclusion throughout the country. It recently launched a financial literacy campaign in national languages, using humorous radio soap operas in 12 different languages, with the aim of making financial concepts more accessible.

According to a statement released by the institution on Tuesday, March 26, this new initiative complements existing ones and is highlighted by its inclusive approach, aimed at reaching a wide range of the population.

“We believe that with an understanding of financial concepts, citizens are less likely to make impulsive decisions and are increasingly able to make choices that benefit their long-term financial situation,” said the bank’s Marketing and Corporate Relations director, Tânia Oliveira.

The statement also highlights that, in 2021, Absa Bank launched a comprehensive financial literacy guide, available to the public on the institution’s website. This manual offers detailed information on the characteristics of the main banking products and services, as well as an overview of the financial system.

In addition, in 2022, more than 1,760 5th graders benefited from the Financial Education campaign, which took place in various schools across the country. A total of 34 elementary school, covering all provinces, had the opportunity to interact with bank employees, thus understanding the importance of saving for investments.

This initiative by Absa Bank Mozambique reinforces its commitment to promoting financial education and inclusion, using creative and accessible means to reach a wider audience.

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